Naatu is a new PepsiCo cereal brand with a social cause: to empower women. FAVLA designed and is currently implementing this project with two communities of women artisans in La Guajira, one of the regions with the worst social indicators in Colombia. The majority of the population in the region belongs to the indigenous Wayúu people, who live in rural areas, often without access to electricity and water.
Project Objectives
The goal of this project is to achieve quality and innovation in product development, improve productivity, and provide on-time delivery to customers.
Project Activities & Approaches
- Empowerment
- Innovation and technology
- Commercialization
Anticipated Project Results
We have been able to activate community relations and organization for the benefit of their production. Motivated by the possibility of improving their living conditions and having their fabrics and knowledge be recognized, the craftswomen have worked with textile designers to innovate and create a collection of table decorations. They have also become organized in order to take on the challenge of creating a production and marketing model. To date, we have forged commercial alliances with two stores in Bogotá, providing participants with opportunities for inclusive value chains.
Funder: PepsiCo
Project Director: Carolina Blackburn, CBlackburn@acdivoca-la.org
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