Maphlix Trust Ghana Limited
Maphlix Trust Ghana Limited is a leading producer and exporter of fresh vegetables, roots, tubers, and fruits in Ghana. Maphlix sources from their own farms and from a network of smallholder farmers in the Volta Region of Ghana. A Ghanaian entrepreneur with significant experience in horticulture, Felix Kamassah, founded Maphlix in 2013.
AV Ventures’ investment will enable Maphlix to acquire new farming equipment that will mechanize production activities, as part of efforts to modernize production for enhanced operational efficiencies. The investment will also support the expansion and automation of its irrigation infrastructure. This will increase Maphlix’s production capacity and ensure consistent product volumes and quality, which are key for retaining buyers in the horticulture sector. In addition, the investment will help Maphlix enhance its cold chain system to support the transportation of fresh produce directly from its farms to key distribution outlets. This will reduce post-harvest losses and extend the shelf life and quality of produce. The model is part of AV Ventures’ global efforts to invest in systemic change. Helping Maphlix modernize the Ghanaian agricultural sector via a business model that is inclusive of smallholder farmers will demonstrate the viability of such approaches and spawn replication.
Impact: Improving Economic Livelihoods Of Smallholder Farmers, with Transformative Impact On Ghana’s Horticulture Sector
With the investment from AV Ventures, Maphlix will more than triple the volume of produce sourced from its outgrower network of nearly 200 smallholder farmers, comprised of 30 percent women. Through produce aggregation, smallholder farmers obtain premium prices and access to markets for their produce. The commercial relationship also enhances smallholder farmers’ access to high-quality farm inputs and training in best agronomic practices, which improves the productivity, incomes, and economic livelihoods of these farmers and their dependents.
The revenue-based structure of the AV Ventures loan shares risk with Maphlix and provides a flexible financing structure to support its growth and expansion needs.
“The AV Ventures loan is timely because we are looking to expand our production capacity so as to build a sustainable raw material base for processing in the near future. We believe this funding and partnership with AV Ventures will go a long way to bring sustained growth to Maphlix Trust Ghana Limited and the outgrowers with whom we work.”
– FELIX KAMASSAH, FOUNDER & MANAGING DIRECTOR OF MAPHLIX TRUST GHANA LIMITED
The expansion in production capacity will enable Maphlix to secure additional sales contracts with foreign-based customers, resulting in increased export earnings and import substitution of horticultural products in Ghana. The strong commercial relationship between Maphlix and its smallholder farmer network demonstrates the viability of large-scale off-taker and producer partnerships. This type of partnership could be replicated in other agricultural value chains as a model for attracting inclusive private sector investment into Ghana’s agriculture sector.
